Avenger Assemble reserach

The Importance in Cross Media Convergence and Synergy in Production, Distribution and Marketing (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their businesses when making and promoting a film?) Who publicised and distributed the film? How did these companies work together? What roles did they undertake?

• Companies work together to produce a film which is done by larger organisations that separate their departments for development, production, business and legal teams. The teams who work in development source and work on potential stories for the company whereas, the production staff usually assist in coordinating shooting films and making sure the risk to the company is minimised. This is done by tracking film budgets and using experience to ensure the film-makers achieve realistic targets and ambitions. The business and legal department teams are important throughout the film by making processes to guarantee legal proceedings including regards to rights and financial decisions.
   
• Disney uses their size to promote and publicise a film by uploading trailers to popular websites such as YouTube. As Disney is becoming bigger and media is progressing significantly they have begun to use popular and uprising social networking sites such as Facebook and Twitter to promote films easily by uploading trailers to these sites which is different compared to previous years, when you go to the cinema to watch a trailers of the upcoming new films and TV shows showcase previews hit the big screens. 

• Also, paramount helped distribute the avengers but sold its distribution rights of the avengers and iron man 3 to Disney for $115 million. This could linked to the fact that Disney brought Marvell studios for $4 million and they wanted distribution rights for big characters they really wanted from the other studios such as fox characters including, X-men, Daredevil, Fantastic Four as well as paramount’s iron man. Captain America and Thor which will all appear in the avengers. As paramount sold itself to Disney for $115 million it continued to distribute films during the summer of 2011 including thor and captain America but after this role with Marvell studios is was cancelled.  
   
• Small companies can work together to produce and promote a film as they don’t have any press who can affect their promoting and marketing. Also small film makers have access to the tools which will make their film a success because in these modern times it’s all a competition of the best marketing and promoting. Small film companies can also use techniques to promote films such as trailers allowing viewers to see the highlights and encourage them to see the film as well as using techniques in other advertisements such as:  TV, billboards, prints/poster and media advertisement

• The film Avengure Assemble was released and publicized on the 11^th April 2012 in the EI Caption Theatre and on May 4^th it was officially released in the United States. The film was distributed by Walt Disney Studios Motion Pictures and the production company was Marvel Studios.

• These companies worked together by Disney using their size and fan base to upload trailers onto YouTube and use popular social networking sites like Twitter and Facebook to promote the film.