beyonce video phone (The male gaze)

Beyoncé video phone 

https://www.youtube.com/watch?v=CGkvQAXp0vdng




















At the start of the video clip Beyoncé is seen as the only female, the men that are in the video follow her as the women leads the way which could show her power that she has over the men. This is shown in 2 types of shots a tracking shot and a long shot; this is to emphasise the shot in different ways that Beyoncé is shown as the dominate one in the clip. When the long shot and tracking shot are used it has a slow motion effect; this could allow the audience to come to terms with the setting, what she is wearing, and her dominance at this moment in the clip. Also during the slow motion in the tracking a there is a repetitive use of black and red flashes in the background. Red can also be seen as a dangerous colour which shows that Beyoncé sexuality can be used as a dangerous weapon towards men.





Beyoncé is also seen wearing all black leather; also what she is wearing is very revealing as it does not cover up all her skin on the main part of her body. This black leather effect shows a powerful dominant look over the men in the clip. The black leather effect also connotation

The female sexuality which can be seen as very dangerous in this clip this is shown but can be hidden through the media.



There is also shot of all 3 women, doing the same dance move, wearing the same clothes and look the same. This could be seen that women are all seen the same in the media and they are a model to what all women/girls should look like. But also in this scene what they are wearing can be classed as very revealing and there is a black and white contrast; black suggesting dangerous and white suggesting innocent. Furthermore during this part of the clip the dancing that is performed by Beyoncé can be seen as very sexual also the sound of the music can be seen as this to.









 






This picture suggests a lot about the way men look at women in society and through the media. During this part of the clip the men are shown to look very specifically and directly at Beyoncé. This could show the power she has over the men but also shows how women can be look at by men. 

 

In this shot the men are again seen to be looking a Beyoncé in a specific/sexual way. Also Beyoncé looks like that she is wearing nothing as her costume is very see through.

Finally the camera shots that are used in the clip are mainly midshot this may be so the audience can see the main area of Beyoncé that men will find attractive. Also the midshot may be used mainly to show off her figure as in the media this is how most women are presented and most girls/women want to be like this. The other 2 camera shots that are used often are the close up which is off Beyoncé face this is to show her beauty and also the long shot to see what she looks like from distance so men are able to look at all of her also to emphasise what she looks like from this angle.